Recently Van Nicholas, The Titanium Bike Experts, launched their new brand website. Together with the experienced digital identity team of Snakeware the entire look and feel is redesigned from scratch, including UX/UI, color scheme and webshop, focusing on usability and an exceptional user experience. Launching the new brand website is exciting for the titanium bike experts because translating the vision ‘Nothing Looks, Rides or Lasts like a Van Nicholas’ to an unique digital production is challenging. Ralph Moorman, General Manager Van Nicholas: “we believe Snakeware’s experience and dedicated team really hit the right spot. The new website represents the quality and high performance of our titanium bikes and is an experience like no other."

 

 

Snakeware Design Technology philosophy

People visiting the website of Van Nicholas experience a well-designed site that presents the amazing titanium bikes like no other on any device. The first measurements show that the site ranks superb. The speed and user experience are incredibly good and parties like Google underline this.

 

Google Page Speed

Beautiful design meets user experience and high speed online. The high score, 100 percent mobile friendliness and up to 93 percent for speed, as measured on the new website of Van Nicholas is done via Google Page Speed. With Google Page Speed ​the ​performance of a page is measured on mobile devices and desktops. The score has a value between 0 and 100 points, which indicates how well the page performs. The Page Speed ​​is used by Google along with a lot of other factors to calculate the ranking of a website in search results.

 

 

This is what Google says about the new Van Nicholas brand website:

 

“people visiting www.vannicholas.com on their mobile phones experience a well-designed mobile site.”

 

About Van Nicholas

Nothing Looks, Rides, Lasts like a Van Nicholas

Van Nicholas is a Dutch Titanium bicycle manufacturer, expert in designing and fabricating high end Titanium frames and components for Road, Mountain, and Touring. Our mission is to create the ultimate lifelong cycling experience for every individual customer. We are committed to innovation, passionate about the balance of form and function, and continuously striving for perfection. The My Van Nicholas Customizer web tool allows you to create your ideal Van Nicholas with real-time price, component and weight changes, and then deliver it direct to your door, with a lifetime guarantee. Van Nicholas is part of Accell Nederland Ltd.

 

About Snakeware

Digital identity by Perfectionists. Innovators. Team Players.

At Snakeware we believe in strategic partnerships with our clients. We make and market interactive experiences that create value for people and brands. We are dedicated to create experiences like no other for our clients’ target groups.

 

We are a pioneer of marketing in the digital age, we have a unique blend of technology, creativity and media at our core. Our excellence is creating relevant interfaces that are fast, safe, reliable and user-friendly across all devices.

 

We happen to love our work. Therefore it's easy to simply work harder and accomplish great work. We do this by tapping into the very latest technologies, a state-of-the-art omnichannel system and over 22 years of knowledge and expertise.